Coca-Cola Europacific Partners Great Britain (CCEP) has unveiled a new summer on-pack promotion across its Costa Coffee RTD chilled coffee range.

Running from 6 May until 28 July 2024, shoppers will have the chance to win tickets to events including Boardmasters, Y NOT Festival and Kendall Calling, by scanning QR codes on promotional packs of Costa Coffee RTD Latte and Frappé ranges.

As well as the chance to win festival tickets, there will be more than 2,000 other exclusive prizes also up for grabs, including online retailer vouchers, ridesharing vouchers and e-vouchers to spend at Costa.

The on-pack promotion will be supported by a consumer marketing campaign which includes social media and digital out-of-home advertising, PR and influencer activity, as well as consumer sampling and on-site activation at Boardmasters. The campaign will kick off Costa Coffee RTD’s new creative platform “Be Ready For What’s Next” that goes live on YouTube from mid-May, and will refer to Costa Coffee’s partnership with Boardmasters.

Convenience retailers can request digital and POS materials via to create theatre in-store and on social media.

The campaign is designed to help convenience retailers tap into the growing popularity of RTD during summer months.

Associate director of portfolio development at Coca-Cola Europacific Partners GB Helen Kerr, said: “Music festivals are a staple of British summer, as thousands of people look to attend music events up and down the country with friends and families. By bringing together the nation’s favourite coffee brand and some of the nation’s favourite summer events, we’ll be helping retailers to engage shoppers and tap into the growing RTD coffee opportunity, particularly during the warmer months.

“The Costa Coffee RTD range is helping to drive growth, up 10.4% in value in convenience over the past year and growing ahead of the RTD chilled coffee segment in this channel. We look forward to seeing how our retailing partners get behind the promotion in-store to drive engagement with shoppers, capitalising on the approaching summer festival season.”