Mars Wrigley has announced an Easter activation for 2026, combining “impactful in-store theatre, seasonal NPD and an interactive promotion inviting shoppers to vote for their favourite Easter bunny” for the chance to win £10,000 plus hundreds of instant cash prizes, it said.
The Great Easter Bunny Off brings together three seasonal favourites - Maltesers Bunny Milk Chocolate and Bunny Popcorn, and M&M’S Crispy Bunny – in a playful voting mechanic designed to drive shopper engagement.
The activation is supported by a rich suite of POS including FSDUs, dumpbins, aisle fins, shelf barkers and digital retail media to ensure visibility across the full path to purchase.
The 2026 Easter line-up also features major launches including Maltesers Mini Eggs and the national rollout of Galaxy Minstrels Mini Eggs, supported through tailored displays across treat hunt, gifting and baking occasions.
Steve Waters, senior brand manager for Easter at Mars Wrigley, said: “We continue to build on the strength of our much-loved brands. For Easter 2026, we’re expanding our portfolio with a line-up that combines flavour innovation and playful seasonal design to help retailers make the most of this momentum.”
The promotion runs from today (22 December) to 10 April 2026, with shoppers entering via a QR code in store to cast their vote and discover if they’ve won an instant prize.
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