Mars Wrigley has unveiled its NPD line-up for Easter 2026.
The new launches include Maltesers Mini Eggs and Galaxy Minstrels Mini Eggs in the small sharing format, and TWIX White XL Egg and Milkyway Large Egg in the shell egg format. These new products are set to join returning seasonal favourites from 1 January 2026.
Mars Wrigley senior brand manager, Easter, Steve Waters, said: “At Mars Wrigley, we continue to build on the strength of our much-loved brands to create new products that delight shoppers and deliver growth for our retail partners. For Easter 2026, we’re expanding our portfolio with a line-up that combines flavour innovation and playful seasonal design to help retailers make the most of this momentum.”
“From the launch of new mini eggs, which tap into the growing small sharing segment – now worth 24% of total Easter sales and growing +28% year-on-year – to the traditional occasion of gifting shell eggs to friends and family in the later part of the season. The Mars Wrigley Easter portfolio allows shoppers and consumers to partake in those key Easter rituals of sharing, gifting and treating.”
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