Valeo Foods UK has announced the launch of Poppeggs, seasonal, impulse-friendly chocolate eggs which fall under its Poppets brand, arriving in stores in time for Easter 2026.
Developed as an addition to Valeo’s seasonal confectionery range, Poppeggs have been created to bring a fresh, accessible option to the solid chocolate egg category. It offers smooth, solid milk chocolate wrapped in a crisp sugar shell, presented in a bright, bite-sized and shareable format.
Poppeggs were designed to meet growing shopper demand for affordable, smaller-format seasonal treats, “suitable for multiple occasions including snacking, sharing and gifting,” Valeo explained. The format and familiar taste profile make it an easy, low-risk addition to the Easter aisle. Available in an 80g bag with an RRP of £1.50, Poppeggs sit within the mainstream Easter chocolate price bracket.
“Poppeggs are designed to deliver simple, affordable fun at Easter,” said Michael Inpong, chief marketing officer at Valeo Foods UK. “They offer a familiar chocolate experience in a modern, colourful format that works for today’s shoppers and supports retailers looking to balance value with strong seasonal appeal.”
Poppeggs are available nationwide from this week, which allows retailers to plan early for their Easter ranging, promotions and seasonal merchandising.
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