Irish chocolatier Lir is expanding its Baileys Chocolate range for 2026 with the launch of a Caramelised Popcorn Easter Egg - alongside the return of a proven seasonal favourite.
The Baileys Caramelised Popcorn Egg (225g) features a smooth milk chocolate shell infused with the iconic flavour of Baileys Original Irish Cream, embossed with the Baileys logo for a premium finish, and packed with whole pieces of caramelised popcorn for a sweet and salty crunch.
The ‘movie-style’ design ensures strong shelf stand out, making it a perfect addition to any Easter assortment. The new egg is available from selected retailers with an RRP of £12.
Also for 2026, the Baileys Chocolate Original Easter Egg returns for Easter. This favourite features a smooth Baileys flavoured milk chocolate shell and is accompanied by a selection of Baileys Original Chocolate Truffles.
The Baileys Chocolate Original Easter Egg will return to selected retailers including Sainsbury’s and Morrisons, with an RRP of £12. It continues to be one of the brand’s most popular seasonal lines.
Ethan Duffey, brand manager for Baileys Chocolate, said: “We continue to see strong interest in affordable indulgence, particularly during key seasonal peaks like Easter. The success of the Baileys Original Egg has shown just how much shoppers respond to quality and familiarity, so introducing a new flavour format allows us to build on that.
“Seasonal events remain a key sales driver for retailers and the trust consumers have in the Baileys brand makes it an ideal way to encourage trade-up.”
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