Digital retail platform Pricer announced the successful completion of its first pilot of its new Pricer Avenue platform, delivering “high-value, shelf-edge digital experiences” in partnership with East of England Co-op.
The pilot was deployed across high-value store zones and complements the East of England Co-op’s existing use of Pricer electronic shelf labels (ESLs).
Positioned at the heart of physical retail, the shelf edge is increasingly the new frontline for store performance, customer experience and daily operations, Pricer said.
Pricer Avenue adds a larger-format displays, powered shelf-edge layer that “extends ESL functionality beyond pricing – supporting clearer communication, more effective promotions, and richer in-aisle communication at the point of decision.”
Rob Smith, technology officer at East of England Co-op, said: “Avenue is bringing new energy to our key promotional areas. It’s a big step toward delivering a store experience that’s ready for the future.
“The new shared Floating Canvas feature opens up fresh ways to talk to customers. It lets us highlight specific products, deliver rich brand storytelling and drive promotional engagement right at the shelf edge.”
Pricer said the new system is built around a battery-free, powered rail system that delivers continuous power directly through the shelf edge. It adds that the modular design “supports larger, more impactful displays and the visual linking of multiple labels into a shared canvas.”
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