Margherita Pizzetta

White Rabbit’s new Co-op listing is described as a good entry point to the range.

White Rabbit has confirmed a new listing with Co-op.

The UK’s largest gluten free pizza brand is launching its 175g Sourdough Margherita Pizzetta into Co-op’s frozen aisles with an RRP of £2.50.

Crafted in White Rabbit’s dedicated gluten free bakery in Oxfordshire, the Sourdough Margherita Pizzetta is designed as a convenient single-serve option to oven bake or air-fry, ideal for kids or as a quick lunch.

This new listing comes off the back of the company’s further expansion into the frozen free from fixture last September with two Thin & Crispy Sourdough pizzas skus and Doughballs, which have driven 42% of all positive growth in gluten free frozen pizzas, it added.

White Rabbit co-founder and CEO, Nick Croft-Simon, said: “We’re incredibly excited to be expanding our range with Co-op. White Rabbit was founded on the principles of inclusivity and quality, and our Pizzettas are the embodiment of these values.

“They represent an even more accessible entry into our brand not because we use lower quality ingredients, but simply because of their size. We’re grateful to have the continued support of our retail partners to help us reach even more consumers.”

 

You can now secure your tickets to the Convenience Awards 2026!

Join us on 11 March in Liverpool to celebrate the entire convenience community.

See this year’s finalists and book your seat here.

Topics