As we fast approach the growing Christmas season Mars Wrigley is delivering holiday cheer in August, with the launch of its latest seasonal innovations.
From nostalgic flavours to bold packaging updates, the 2025 Christmas range brings together classic favourites and contemporary twists, it says.
With nostalgia a powerful trend, Mars Wrigley is adding to its popular Maltesers Reindeer range with the addition of a Gingerbread version, adding a seasonal twist to a consumer favourite. The new lines is available in three formats - a 29g single (29g), a Minis 59g bag, as well as inclusion in the 240g Maltesers Christmas Mix.
Building on the success of last year’s M&M’s 29g Crispy Milk Chocolate Santa, which drove a huge uplift in the total single category – the Santa range is expanding with the launch of a new M&M’s Crispy Santa five-pack. This convenient format is perfect for stocking fillers, workplace sharing, or a seasonal self-treat, Mars Wrigley advises.
Elsewhere, premium advent calendars present valuable trade-up opportunities. Mars Wrigley is responding to this by launching its 216g Maltesers Assorted Truffles Advent Calendar for the first time.
Lastly, Mars Wrigley’s popular selection boxes have a new look for 2025. The Twix/Skittles/Maltesers & Friends boxes, Galaxy Christmas Collection and M&M’s Selection Box will return with more festive packaging designed to stand out on shelves.
Laura O’Neill, senior brand manager for Christmas at Mars Wrigley, said: “Refreshing product ranges with new flavours and formats is essential during the festive season. Innovation is a key driver, with new product development contributing growth. During this time, shoppers naturally turn to trusted brands for moments of nostalgia and indulgence.
By combining nostalgic flavours, exciting innovations, accessible price points and premium choices, we’re providing retailers with the tools they need to drive sales, grow their audience and make the most of the festive trading period.”
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