Radnor Spring_PMP

Radnor Spring is the latest addition to the supplier’s pricemarked range.

Radnor Hills is launching another of its brands as a pricemarked pack (PMP) to “offer retailers great profit margins,” it said.

The independently owned and run soft drinks company is offering high Profit on Return (POR) on the PMPs of its juicy carbonated soft drink, Radnor Spring.

All four flavours are made using the pure, well-balanced Welsh spring water Radnor Hills is known for. Radnor Spring is now available in 12x500ml formats for wholesalers and independent convenience and retailers, in a new £1 PMP bottle with exciting POR.

Last year, Radnor Hills launched its first ever PMPs with its flagship brand, Radnor Splash - one of the best-selling flavoured water brands in the UK, it said.

Chris Sanders, sales and marketing director, added: “We know retailers are facing big challenges with the margin available on PMPs due to inflation.

“We’re passionate about giving our retailer partners products which offer them a great profit margin that also drive consumer trust and give added value, which is why we’re also launching Radnor Spring in PMPs.

“With great Profit on Return (POR) on £1 bottles of Radnor Spring, we believe our PMPs are really breaking the mould. The response is very exciting and we’ve had a 100% listing update in the first month.

“We’ve also got a full activation team in place and we’re activating sampling, giveaways and engagement days all over the country to support the launch.”

 

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