Mars issues guide to help retailers boost last-minute Easter sales

Second only to Christmas, the Easter sales opportunity is considerable, and Mars Wrigley has urged retailers to get cracking to make the most of confectionery sales in the run-up to the Easter weekend.

To help convenience retailers, the supplier has created an online guide called Hop To It, with the download full of category insight, display guidance and sales advice to help them make the most of last-minute Easter sales.

“From last-minute Easter eggs to treats for unexpected guests and Easter egg hunt supplies, customers on eleventh hour Easter confectionery missions require convenience above all else, providing a golden opportunity for retailers,” Mars said.

Lauren George, external communications manager, Mars Wrigley says: “Even in a value-conscious climate, the Easter season is a moment where shoppers are prepared to spend more for products that feel special, look impressive and are a worthy gift for friends and family.”

“It’s clear retailers optimising their stores for last-minute shoppers in the final trading days before Easter see significant returns. These are your most profitable customers, and they’ll reward retailers that make their purchase as effortless as possible.”

The guide shares Mars Wrigley’s display strategy for retailers, showcasing four ways to make shopping as easy as possible for consumers. From dedicating extra space to best sellers and grouping by sentiment, not brand, Mars Wrigley has put shoppers at the forefront of its advice.

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