With 35% of hot chocolate sales taking place in the final quarter of the year, supplier Mars Drinks & Treats (MD&T) is set to make the most of the golden quarter with a £150k out-of-home campaign celebrating the Galaxy Hot Chocolate range.
Eye-catching new ads featuring Galaxy Instant, Light and Drinking Chocolate will appear across roadside and POS panels, designed to boost awareness and drive purchases during the key seasonal period.
The campaign is forecast to deliver more than 26m impressions.
Kerry Cavanaugh, general manager at MD&T, said: “We believe that with the nights drawing in and the arrival of colder weather, reminding shoppers about the Galaxy Hot Chocolate range before and while they shop will help drive incremental sales.”
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