Mars Drinks & Treats is further expanding its range of Mars branded ice creams, with the launch of Galaxy Ice Cream bar in the UK.
Galaxy is the latest of Mars’ brands to be developed into an ice cream bar multipack format, following on from the successful introduction of Snickers White Ice Cream bar into the UK market in 2025.
Kerry Cavanaugh, general manager at Mars Drinks & Treats, said: “Our Mars branded multipacks have been our standout category performers, and is where we have focused our product development over last few years.
“We know consumers are increasingly buying ice cream for at home consumption as a dessert or treat, as well as on the go. Galaxy is one of our most popular brands, and we see a great opportunity to appeal to ice cream and Galaxy fans alike with the launch of Galaxy Ice Cream bar multipacks in 2026!”
The new Galaxy Ice Cream bar multipacks are available in convenience and wholesale channels as well as selected multiple and carry an RRP of £2.50.
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
No comments yet