Mars Drinks and Treats (MD&T) is making its debut in the in-store bakery bites category with the launch of Galaxy Cornflake Clusters and Maltesers Crispy Bites.
Brands are central to the baker bites category, it says, giving shoppers a quick cue on taste, quality and suitability, attracting loyal brand fans and adding interest to the aisle.
Kerry Cavanaugh, general manager at Mars Drinks & Treats, said: “We believe these new launches will reinvigorate the category. Introducing familiar brands to a popular format will excite existing category purchasers and attract new Galaxy and Maltesers fans.”
Galaxy Clusters are crunchy cornflakes coated in smooth Galaxy milk chocolate while Maltesers Crispy Bites combine chocolate-coated crisped rice with Maltesers pieces.
Each pack contains fourteen bites making them ideal for sharing with friends, family and colleagues.
The lines are coming to Nisa on 29 September 29 followed by Co-op stores on 22 October 22.
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