Diageo Reserve’s vodka brand, Ciroc has launched a collaboration with Italian fashion house Moschino.
The collaboration includes a limited-edition bottle with a full suite of cocktails inspired by the fashion house. Jeremy Scott, creative director at Moschino, will also run fashion events between the two brands over the next 18 months.
The limited edition Ciroc x Moschino bottle, due to be released in the UK this November, is targeted at millennial consumers and features Moschino chains and gold lettering.
Richard Larkin, head of Diageo Reserve GB, said: “At Diageo, we’re committed to bringing innovative products to our consumers because we know they want new, unique and quality drinking experiences. This partnership with Moschino, a fun luxury brand that is an ideal match for Ciroc’s playful personality and position as the UK’s leading ultra-premium vodka, will fulfil those consumer demands.
“We are excited to launch the limited edition bottle into the UK later this year and confident it will appeal to millennial consumers who, as the ‘Instagram generation’, are always ready to share their latest discoveries.”