Britvic and PepsiCo have released a refreshed design and global campaign for the 7UP Free range.
Available now, 7UP Free has a new logo and packaging design to build on the brand’s equity and history. The launch is accompanied by the multi-channel campaign #feelsgoodtobeyou, a new marketing and advertising campaign, connecting the brand with up and coming originals throughout the world.
‘Feels good to be you,’ is supported with a television advert and several digital vignettes showing truly original everyday personalities who “exemplify the brand”. Iconic Routemaster buses featuring a woolly look have already taken to the streets of London, showing off the new identity.