Britvic has announced a visual overhaul of its 7UP Free range, to coincide with its ‘Feel Good to be Free’ marketing campaign launching later this month.

Rolling out now, the new-look range will provide greater shelf stand-out and will be supported by new POS material and consumer sampling.

In addition to the range refresh, the 7UP Free line-up will feature in Britvic’s multi-platform ’Feel Good to be Free’ campaign throughout the summer, which includes TV, out of home and digital activity. 

Trystan Farnworth, commercial director for convenience & impulse at Britvic, said: “We are really proud to have seen 7UP Free evolve and grow massively, especially over the last year with it leading the growth in the no sugar lemon and lime segment (Nielsen Scantrack, Value Sales, Total Coverage, MAT 19.05.18).

“This new campaign really celebrates the refreshing taste of the 7UP Free and, supported with the redesign, will drive further awareness and trial of the range amongst consumers. As well looking and tasting great, the range sits below the soft drinks industry levy, so we recommend retailers stock up on the range now to make the most of the increased exposure generated through this campaign and help drive footfall into their stores over summer.”

The 7UP Free range is available in two flavours; Lemon & Lime and Mojito. Both variants are sugar, caffeine and colour additive free.