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Frozen fish giant Birds Eye is investing in a £3.2m campaign to drive the relaunch and expansion of its premium Simply brand.
Positive marketing messages are helping to crack the frozen category. Sarah Britton reports on efforts being made to turn its fortunes around
The Birds Eye battered range of frozen food has been given a makeover and is now made using a modified recipe that provides a lighter, crispier batter.
AMC Group is launching FreshJ: a range of high quality, freshly-squeezed juices to be produced at the company’s new state-of-the-art plant in Skelmersdale.
Cocktail mixer brand Funkin is supporting its Nitro Canned Cocktails with a nationwide advertising push.
Red Bull is celebrating the success of its ‘Be More Pro’ summer campaign, featuring cricketer Ben Stokes as one of the brand’s key athletes, after England’s win at the 2019 Cricket World Cup Final.
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