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Frozen fish giant Birds Eye is investing in a £3.2m campaign to drive the relaunch and expansion of its premium Simply brand.
Positive marketing messages are helping to crack the frozen category. Sarah Britton reports on efforts being made to turn its fortunes around
The Birds Eye battered range of frozen food has been given a makeover and is now made using a modified recipe that provides a lighter, crispier batter.
Jägermeister has unveiled a new nationwide campaign in a bid to drive awareness of its new Jägermeister Mule serve.
Hawkes has announced the launch of a new rosé cider range.
Barefoot has launched its number one white and rosé varietals in can format.
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