Birds Eye has launched an on-pack promotion for customers to own a Clarence polar bear soft toy. The promotion, across 18 fish finger and coated fish SKUS on 16 million packs, is backed by the brand’s biggest in-store promotion with £300,000 worth of support. The ‘Give a bear a home’ campaign will be backed by digital, TV and PR.

tel: 0208 918 3200

Topics