McCoy’s is back on TV screens, positioning itself as a brand famous for delivering on flavour.
To deliver strong cut through and get McCoy’s on consumers’ shopping lists, the brand is running a £3m marketing campaign, including an all-new TV advert titled ‘When Flavour Calls’.
Live now, the new advert will communicate McCoy’s superior flavour by showing viewers what would happen if ‘flavour’ literally were to call. The ad will feature across ITV, Channel 4, Channel 5; digital channels and online throughout 2016. McCoy’s will be driving further visibility in-depot via a raft of eye-catching display solutions. High-impact outdoor advertising describing McCoy’s’ flavour experience will also be unveiled on six sheets nationwide from April 10.
KP Snacks marketing director Jeff Swan said: “McCoy’s is a hugely popular brand with strong heritage. Already worth over £100m, this year we are continuing to ramp up investment in the brand as we look to appeal to a wider population of snackers with our improved and even stronger flavour. Our new TV campaign is a great way to create noise around McCoy’s’ taste credentials, bringing new consumers into the brand and significantly driving overall category sales.
“Convenience retailers can capitalise on the upcoming mass marketing awareness and really drive growth in their Crisps & Snacks category by stocking a wide range of McCoy’s packs and using our extensive choice of POS to maximise stand-out and visibility in store.”
The campaign builds on momentum of the brand’s recent product upgrade which is designed to give shoppers an even stronger flavour and an even better texture across the entire McCoy’s range.