Unilever is injecting life into freezers this March with a range of new products across its key brands.
Meeting the needs of consumers who fancy a treat without the guilt is Ben & Jerry’s Greek Style Frozen Yogurt. Priced at £4.99, a range of three 500ml tubs come in strawberry shortcake, vanilla honey caramel, and raspberry chocolatey chunk, the products will take advantage of the growth in the frozen yogurt market, which has seen an uplift of over 15% in value terms in the latest 52 weeks. Mini tub formats of 150ml will also be available strawberry shortcake, vanilla honey caramel with an out of home rrp of £2.04 and an In Home rrp of £1.68, enabling retailers to tap into the trend for and small, portion controlled treats.
Magnum is celebrating its 25th anniversary with a Marc du Champagne variant. Featuring Magnum’s first ever silver chocolate coating and a holographic wrapper, the ice cream will retail at £2.99 for a multipack and £1.75 for a single stick.
Another handheld ice cream receiving a splash of alcohol is Solero Mojito. Enriched with real pieces of lemon, lime, mint and rum, Solero Mojito is £1.20 for a single stick and and £2.49 per pack of three.
Unilever is also encouraging consumers to bring the Italian gelato experience into their homes with Carte D’Or Gelateria. Launching in five indulgent flavours - crema di mascarpone, chocolate inspiration, Eton mess, salted caramel and caffe latte – the ice cream features a ‘six peak’ structure, with velvety sauce and a crunchy topping. Designed as a standalone dessert, Carte D’Or Gelateria comes in a 900ml tub format and has an rrp of £3.89.
The firm is also adding three new flavours - bubblegum, Haribo and Greek yoghurt –into the Carte D’Or Scooping range.
Wall’s Cream of Cornish is being re-launched with a new recipe and pack design, which reinforces its Cornish credentials. The product will move from 1.5L format to 1L format to align with the rest of the category with an rrp of £2.75.
Noel Clarke, brand building director for ice cream at Unilever UK & Ireland, says: “2014 is set to be another strong year for Unilever ice cream and our summer NPD aims to maximise opportunities for category growth by delivering new products that consumers will enjoy and, in turn, generate sales for retailers.
“As the number one ice cream manufacturer with a 46.5% total value share and over £460m in value sales, we continue to offer retailers exciting profit opportunities in 2014. By investing in an array of NPD from our leading brands, in line with key category trends and insights, we’re confident that our portfolio will continue to deliver solid results for retailers in summer 2014”.