Ice cream Feast is undergoing its biggest ever transformation, with an improved recipe that includes a new creamy vanilla ice cream.
The improved recipe includes the addition of real hazelnut within the solid chocolatey core to add a roasted nutty taste, blending with the new vanilla ice cream.
Supplier The Magnum Ice Cream Company has also introduced a new flavour, Feast Caramel, to bring more flavour variety to mainstream ice cream sticks. It combines the same delicious creamy vanilla ice cream with a gooey caramel sauce core, to create an indulgent and rich taste, bringing a twist to the format.
Feast and Feast Caramel will be sold at an RRP of £3 per pack of four. It is hoped it will boost both the brand and the category’s appeal among different consumer demographics and help retailers drive more sales.
Emily Godding, senior brand manager for Wall’s at The Magnum Ice Cream Company, said: “We’re dedicated to being an ice cream company for everyone, with a wide range of products and price points that appeal to all different consumer needs.
”We believe the new Feast recipe and the addition of Feast Caramel will excite shoppers and encourage more people to pick up a frozen treat at an affordable price.”
Rolling out from January at all major retailers, the new Feast and Feast Caramel come in 90ml single sticks as well as a 4x90ml multipack.
The launch will be supported by in-store POS materials to create excitement in store.
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
No comments yet