Magnum has announced it’s kicking off 2026 with an all-new duo called Signature, featuring two bold flavours - pistachio and peach.
The range is “inspired by trending flavours in patisseries,” refined with fashion-inspired details for a premium and visually disruptive launch.
The ice creams feature a unique ingredient-led shell, indulgent gelato core and Magnum’s iconic cracking chocolate. The new duo is sure to “intrigue and excite consumers looking for an indulgent frozen treat and attract new consumers into the category,” Magnum said.
The latest launches build on Magnum’s strong track record of innovation that resonates with consumers, having launched the number one and number two best-selling new products in the ice cream category in 2025 with Double Cherry and Double Hazelnut.
It marks the brand’s first launch as part of The Magnum Ice Cream Company, illustrating its ongoing commitment to innovation.
Shannon Lennon-Smith, marketing manager for the brand at The Magnum Ice Cream Company, said: “The Signature range is all about unapologetic pleasure, and that’s exactly what these two new flavours deliver. They combine two of the most on-trend flavours for 2026 with Magnum’s premium touch and iconic cracking experience for pleasure in every bite.
“It’s the perfect way for us to start a new chapter as part of The Magnum Ice Cream Company, and we’re committed to going even further in our pursuit of pleasure.”
Magnum La Pistache and Magnum La Pêche are available in 3x90ml multipacks and also 90ml single sticks, across all major grocers and wholesalers from later this month.
The launch will be supported by a multi-million pound marketing campaign leveraging TV, OOH, audio and more to drive trial and will be rolling out over the summer months.
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