Solero is tapping into the growing demand for healthier and more permissible ice cream choices with the launch of Solero Red Berries.
Available to retailers now, Solero is supporting the launch with a refreshed logo and new packaging design across its exotic and red berries flavours, highlighting the brand’s fresh and natural fruit properties.
Solero Exotic is now made with sustainably farmed fruits and the brand is confident its new Red Berries flavour, which contains 111 calories, will meet the consumer demand for permissible treats that fit into a healthy lifestyle.
Solero brand manager Louise Morley said: “We are very excited to be launching our new Solero Red Berries flavour. We hope that this new innovation will be the perfect guilt-free summer treat for adults at only 111 calories.”
The new flavour, which blends together strawberry ice cream with a raspberry swirl, and is finished with a delicious raspberry coating, will also be supported by the £3.5 million media value Wall’s Out Of Home Talking Ice Creams campaign, Goodbye Serious. The campaign includes OOH advertising, digital, social, experiential, and instore activity.
Solero Red Berries is available as singles (rrp £1.25 per 90ml) or in multipacks of three (rrp £3.49).