Gloucestershire-based Marshfield Farm has unveiled a new brand identity and pack size for its organic ice creams.

Packs have been redesigned to illustrate the brand’s quality and provenance and a new 500ml tub size has been added to the portfolio.

The updated packaging will be rolled out across Marshfield Farm’s wide portfolio of ice creams and sorbets featuring over 30 flavours, including mango madness and salted caramel.

Owner Will Hawking said: “We are really pleased with the look and feel of the new packaging. It has a clean, modern design and reinforces the important role of our herd in producing the ice cream. This presents a considerable opportunity for retailers as many people are taking a greater interest in authenticity, provenance and quality.

“Combined with the new tub size, offering more flexibility in our range, we are confident this will increase rate of sale and extend our distribution, both in retail and in the food service sector.”

Every flavour of Marshfield Farm ice cream is produced using fresh, organic milk from their own herd of cows, milked just meters away from the ice creamery and only natural ingredients are used across the entire range, which are locally sourced wherever possible.

The new brand identity and pack size follows a significant investment to expand operations at Marshfield Farm and increase the volume of ice cream produced to meet growing demand from retailers and the foodservice sector. 30 Friesian cows have been added to the herd taking the total at Marshfield Farm up to 250 – one of the largest directly-owned herds of any ice cream maker, claims the firm.