The Rowntrees Randoms brand has been extended with new Squidgy Speak.
The foamy, fruit flavoured sweets each feature one of 40 different words, which Nestle believes will give the product a ‘fun factor’.
Products are aimed at 16-24 year olds and are available in 48p impulse bags and £1.29 sharing formats. The launch will be backed by a marketing campaign including social and digital media, as well as a 10 second tag which will feature on Randoms adverts. Squidgy Speak will be available to order from January 28.
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