Jealous Sweets_Sours

The plant-based confectionery brand has unveiled two flavours of sour beans. Berry Sours and Zingy Sours both come in 125g bags (rrp £2). Zingy Sours comprise Orange, Apple, and Lemon flavours in one bag, while Berry Sours offers Cherry, Raspberry and Blackcurrant flavours.They are gluten free, gelatine free, and approved by the Vegetarian Society as vegan. 

Sour beans deliver a zesty, rich and intense flavour explosion. A crunchy outer berry case gives way to a soft and chewy centre. Seriously sour, Berry Sours and Zingy Sours are tart and tangy inducing with an intense mouth-watering experience before, during and after eating.

Imran Merza, co-founder and chief candy magician, said: “With sour beans we want to shake up people’s expectations about what sweets can deliver in terms of flavour. Our sours give the traditional mouth-watering acidity, but we have upped flavour concentration to really enhance the eating experience. We find that people have an intense taste sensation when eating our sour beans that develops as you chew through the sweet.”