Brunch Choc Chip PMP

Cadbury Brunch Choc Chip has unveiled a new price-marked pack to drive brand visibility and communicate value to price-conscious shoppers.

Cadbury Brunch Choc Chip PMP will be available from July at a pricemark of £1.39 for a multipack of five.

Brand manager for Cadbury Brunch at Mondelēz International Bethany Wenn said: “The healthier biscuits segment is seeing significant growth in the independents and symbols channel at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”