Top-selling Easter brand Cadbury Creme Egg is back on TV screens from January 1 until March 31 as part of a multi-million campaign.

Five tongue-in-cheek TV ads will play on the fact that the chocolate treat is only available for a limited period by focussing on people having ‘flings’ with their Cadbury Creme Eggs. The campaign coincides with the brands ‘Gooless Eggs’ consumer promotion which is exclusive to the convenience channel.

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