Asahi UK has launched Super Sales, a category advice platform designed to help convenience retailers grow their beer sales.
The data-driven site delivers insights into the beer market and provides convenience-focused planograms for different sized stores.
It highlights regional bestsellers and features insights on the three key growth areas in the market - currently premium lager, no & low and mid-packs, said the brewer.
Moreover, Super Sales presents retailers with a simple checklist that they can use to monitor how many bestsellers they are stocking and identify missed opportunities.
To reflect the company’s “data-driven commitment to impartiality”, Ashai said 11 of its recommended SKUs currently featured on the site are not Asahi UK products.
The site also has a section for latest trends, currently offering retailers timely advice on how to get the most from seasonal opportunities, such as Christmas and New Year.
Faye Brown, category manager (off-trade) at Asahi UK, said: “Premium lager is the fastest-growing price segment in the market, but is still an area that is often under-represented in stores.
“At Asahi UK, all our key brands are in the premium segment, so we are well-placed to support retailers with authoritative market insights and ranging suggestions that can help them drive further growth into the beer category.”
The site is now live and will be updated with more features and services throughout 2026, added Asahi.
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