An impressive young manager, James managed to improve his store despite a considerable threat from Tesco, which opened an Express store just 300 yards away last year. He rallied his staff, helping them to feel confident despite the extra competition, and achieved an annual sales increase of 12%.

The store has a walk-in wine and beer chiller, which creates a strong visual impact on consumers, and James has ensured that thetre is an extensive beer offering. Staff have also installed extra promotional points, and a community notice board.