GSK Consumer Healthcare is aiming to drive Ribena sales this summer with a new on pack promotion offering hundreds of consumers the chance to win a pair of designer wellies.
Starting in June and running for three months, the ‘Win Designer Wellies Every Hour’ promotion offers consumers the chance to win a pair of designer wellies worth up to £100 across the 500ml RTD bottles. The wellies are available in a choice of colours to reflect the full range of Ribena flavours, including Blackcurrant, Strawberry and Raspberry.
The promotion aims to reflect Ribena’s “British heritage and strong association with the countryside and the summer”.
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