VK is embarking on a new campaign designed to drive sales of its products throughout the summer.

VK summer2

The ‘VK Sorts Your Summer’ campaign includes a six-figure marketing push and is expected to reach 30 million consumers across the UK.

Steve Perez, chairman of brand owner Global Brands, said: “Fans of VK are genuinely passionate about the product and, with an exciting summer of activity ahead, VK is there every step of the way to sort consumers’ summers, whether that be their summer fashion, festivals or fun times like BBQs and house parties.”