VK is adding a festive treat for consumers into selected mixed packs this Christmas.
The newest flavour in the VK line-up, VK Watermelon, will be joining the other six flavours in the mixed pack – but only for the lucky consumers who find it.
Those who find one of the hidden bottles will not only be one of the first to try the new flavour, but will also have the opportunity to win a limited-edition VK Christmas jumper, by sharing their exclusive bottle on social media.
The jumpers are embellished with VK logo, bottles, snowflakes and stars, and have LED lights built in.
A targeted celebrity campaign expected to reach nearly three million consumers is also set to go live, promoting the mixed packs, whilst also giving away more chances to win the festive freebies.
Global Brands marketing director Jen Draper said: “VK is a brand that always has it’s consumers at the heart and this latest campaign is no different. We’ve had a phenomenal response to the new watermelon flavour so far on social media with people in their thousands desperate to try the latest addition to the range.
“This is our way of allowing them to do just that ahead of the main launch in 2019, rewarding our loyal fans but in an engaging and authentic VK way.”