Suntory Beverage & Food Great Britain and Ireland is to distribute energy drink Celsius as it prepares to launch in the UK.
According to a statement, Celsius has selected Suntory Beverage & Food as its exclusive sales and distribution partner in the United Kingdom of Great Britain and Northern Ireland, the Channel Islands, the Isle of Man and the Republic of Ireland, and that sales of Celsius products in these regions will begin this year.
“We’re pleased to grow Celsius in new markets and provide energy to more consumers in moments big and small to help them achieve their goals,” said John Fieldly, Celsius Holdings, Inc. chairman and CEO. “Our methodical approach to international growth will follow our proven playbook with support from the best distribution partners for our brand in each new market we enter.”
Chief operating officer at Suntory Beverage & Food GB&I Carol Robert added: “With huge business growth over the past three years, and the continued strong performance of our brands, we are brilliantly placed to launch and grow Celsius. We are always exploring new ways to evolve our portfolio and offer even more choice of great tasting drinks to consumers.”
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