Alpha Mallow is a 6ft revolving display stand available exclusively to Hancocks.

Consumers purchase a twin-pack of skewers, plus wrapper and bow for £1, then choose marshmallow letters, numbers or shapes from the stand at 50p to construct a bespoke gift.

The stand costs £175.16 and is supplied full of stock. Hancocks says mallow pieces offer 42% margin and skewer packs 22%.

tel: 01509 632871