Mike and Ike is targeting festival-goers and students for a round of consumer sampling, advertising and promotional support.
The brand is giving those attending the V Festival and Leeds Party in the Park a chance to 'experience the flavour' of Mike and Ike.
A sampling roadshow will coincide with Fresher events at universities and a month-long summer advertising promotion and sampling campaign will also target the Edinburgh Fringe Festival.
tel: 01264 345500
The brand is giving those attending the V Festival and Leeds Party in the Park a chance to 'experience the flavour' of Mike and Ike.
A sampling roadshow will coincide with Fresher events at universities and a month-long summer advertising promotion and sampling campaign will also target the Edinburgh Fringe Festival.
tel: 01264 345500
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