Christmas is no longer just about chocolate as sugar confectionery giant Haribo this year has its biggest ever Christmas range.
The nation has fallen under the spell of Halloween and there are monster sales to be had for retailers who get into the spirit of it
Haribo’s sister brand Maoam is embarking on a 12-week national sampling tour.
The business is extending its soft eat sugar confectionery portfolio
The new variant is part of a premium makeover for the boxed chocolate line.
A new variant of the Easter self-eat treat is launching in 2021.
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