HEINEKEN is hoping to drive sales by giving three of its lines a makeover to coincide with the next phase of the UEFA Champions League.
The redesigned packs will feature the UEFA Champions League logo plus an enlarged Heineken bottle with realistic-looking condensation.
Bottles featuring the changes are packs of four-, six- and 20 x 330ml bottles.
The packs will also feature the Champions Planet promotion which offers consumers the chance to win tickets to matches in Europe.
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