HEINEKEN is supporting its sponsorship of the UEFA Champions League with new marketing activity. Branded merchandise and point of sale material including posters, wobblers and product displays are available to retailers.

Branded packaging has been launched and promotions to win match tickets and other prizes and merchandise are on pack. TV break ad bumpers and print ads are also appearing. A dedicated football website has been created for fans. It is www.championsplanet.com.

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