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Slush Puppie Fizzie has introduced a new green apple flavour to its range of soft drinks.

The new flavour, available in £1 PMP 500ml bottle and RRP £1.50 2L bottle, aims help reach additional audiences beyond its existing flavours ‘Blue Raspberrie and ‘Strawberrie’.

Angela Reay group marketing director at Nichols said: “SLUSH PUPPiE is all about making moments more playful for consumers both big and small. This is delivered through exciting flavours, a bold taste profile, unique and vibrant liquids that stand out on shelf, and our iconic pup mascot.

“With Green Apple, we’re building on the success of our SLUSH PUPPiE FIZZiE launch last spring, with a more playful and exciting take on a hugely popular flavour that is in growth.”

The brand said nostalgia plays a ’key’ role in the continued popularity of Slush Puppie, whilst ‘newness’ remains critical in driving incremental value across the category.