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Boost Drinks has unveiled a total brand refresh across its products. 

The revised pack designs hope to redefine the consumer experience in a bid to offer high cash margins for trade partners.

The brand said its streamlined design approach aims to give each product a slicker and more refined look.

Rio, which was acquired by the brand in 2021, recently enjoyed a similar makeover, demonstrating the “brand’s desire to adapt with the times and maintain a modern visual identity,” said Boost Drinks. 

According to IRI, Boost Drinks is the sole brand to hold a top-three position in three categories within the functional drinks market - Energy Stimulation, Sports Drinks and RTD Iced Coffee.

Adrian Hipkiss commercial director at Boost Drinks commented on the brand refresh: “At Boost, we are constantly striving to push boundaries and exceed our customers’ expectations. Our latest brand refresh is a testament to our dedication of staying ahead of the curve and reflects our commitments to innovation. The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”

The new brand design will be backed by a roll-out of NPD across the brand’s energy and sport categories, supported by its campaign “There’s a Boost For That”.

The integrated campaign will see a huge investment from the brand with a 360-marketing strategy covering trade and consumer with both above the line and below the line support. A multi-channel approach will see the revised brand identity and messaging rolled out across a wide variety of online and out of home formats.