Tango ice blast

Tango has revealed the launch of its limited-edition ready-to-drink Tango Blast exclusively available to the convenience channel from 22 April 2024.

The new variants take a twist on its ‘iconic’ Tango Ice Blast and will roll out in flavours Tango Raspberry Blast and Tango Cherry Blast.

Its latest launch hopes to engage with Gen Z shoppers with its “bold flavours, striking colours and eye-catching packaging,” said the soft drink brand.

Ben Parker retail commercial director at Britvic said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.

“The demand for on-the-go soft drinks has increased, shown by the 57% of people who had purchased soft drinks saying that it was the main reason they went to their local convenience store. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”

Free from artificial flavours or colours and approved as vegan by The Vegetarian Society, Tango Blast hopes to cater for a wide range of consumers. 

Both flavours will be available in a 500ml format at an MRSP of £1.99, they will also be available in packs of 12 (in wholesale only). 

The launch will be supported by a social media first activation, PR, and in-store point-of-sale items to make Tango Ice Blast unmissable in-store.