Vimto - Love the taste or your money back - Range Shot

Vimto has introduced a brand-new on-pack promotion ‘Love the taste or your money back’, available across selected products including its squash, carbonates and still ranges. 

The promotion will be running until the end of June on core flavours, including its new carbonates sub-brand ‘Vimto Discovery’ on both ‘Mango & Dragonfruit’ and ‘Passionfruit & Lychee’ flavours, and on its new squash flavour ‘Blood Orange with a Citrus Twist’.

It hopes to drive more consumer engagement and it will be supported through a £3m investment including video-on-demand, outdoor, cinema, digital and social.

Angela Reay group marketing director at Nichols commented: “We are always looking at ways to encourage new consumers to explore the unique and unmistakeable taste of Vimto. Our ‘Love the taste or your money back’ campaign offers a risk-free way for consumers to trial Vimto.”