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Levi Roots has entered the energy drink category with the introduction of ‘Caribbean Crush with a hint of ginger’ and ‘Jamaican Sunset with pinch of chilli’.

The new 500ml cans incorporates natural caffeine and additional vitamin benefits with B6 and B12 fortification.

According to Nielsen, tropical flavours are growing 19% YOY. The brand said that its new energy variants are “perfectly placed” to help retailers expand the category and tap into these growing trends.

Moreover, Levi Roots added that it will be unveiling a brand-new design for the 500ml PET range this spring, in a move to “optimise shelf standout and appeal”.

Also new for 2024, the brands leading flavour ‘Caribbean Crush’ is now available in 330ml can format (RRP £0.75).

Angela Reay group marketing director at Nichols comments: “2024 represents an exciting year for Levi Roots Soft Drinks and the brand is perfectly placed to provide a flavourful on trend choice that speaks to the needs of consumers and in turn customers.”