Pepsi Max has expanded its flavours range with a tropical variant.
Pepsi Max Tropical combined “pineapple, mango and peach flavours”, according to Carlsberg Britvic.
The NPD has rolled out in multiple formats, including 500ml plain (RRP: £2.29) and price-marked (RRP: £1.39) bottles, 330ml can (RRP: £0.95), 2L plain (RRP: £2.50) and price-marked (RRP: £2.19) bottles.
It has also launched in multipacks of 8 (RRP: £7.19), 18 (RRP: £12.69) and 24 (RRP: £15.99).
To support the launch, Carlsberg Britvic said it would equip retailers with campaign assets, POS materials and a free trial case via atyourconvenience.com from 1 March.
The launch will be backed by a campaign spanning billboards, social media, experiential activity and digital media throughout April and May.
Alongside the new flavour, the brand has unveiled a refreshed look for its flavours range, hitting shelves this month.
The updated packs featured a “clearer design, stronger colour cues and distinctive fruit flavour icons”, the supplier said, adding that the changes aimed to “distinguish” the range from Pepsi Max’s core offering.
David Laidler, brand director at Carlsberg Britvic, said: “The evolution of our Pepsi Max flavours range reflects our commitment to staying ahead of changing shopper expectations. Combining bold innovation with a refreshed identity allows us to enhance the consumer experience and strengthen the brand’s role within the wider category to support retail sales.”
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