Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert.
The new ad makes Purdey’s the first natural energy brand to appear on TV and takes inspiration from the energy found in the natural world, including images of hummingbirds in the rainforest.
Rachel Phillips, OOH commercial director at Britvic, explained: “Consumers are looking for energy drink options, but more than ever, they aren’t willing to compromise their health with some traditional variants. Purdey’s contains 50% real fruit juice, botanicals & B-vitamins giving consumers a refreshing and revitalising lift which they can feel good about. We’re excited to be delivering a through the line activation which brings to life the more natural credentials of Purdey’s in a positive way that will energise consumers’ days.”
Airing from this month for 10 weeks, the new TV campaign form part of a £3m investment which will see the Purdey’s brand promoted on video-on-demand, social media, sampling and digital platforms.