Peroni enters alcohol-free market with 0% beer

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Peroni Nastro Azzurro has announced the launch of its first alcohol-free beer in the UK: Peroni Libera 0.0%.

Building on the trend for mindful alcohol consumption as part of a balanced lifestyle, the new product will be available to c-stores from March (rrp £3.50 per 330 ml bottle, rrp £5.00 for 4x 330ml multi-pack).

Peroni Libera 0.0% has been brewed with specifically cultivated ingredients and is triple hopped. The product features fruity aromas, offering a similar taste experience to Peroni Nastro Azzurro.

Simone Caporale, Peroni Nastro Azzurro’s Master of Mixology, said, “We’ve seen a change in consumers drinking habits in the industry, with the rise of mindfulness and well-being people are more regularly considering low- and no-alcohol drinks alternatives and currently there isn’t a premium, great tasting beer out there for them to enjoy.

“Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions - a mid-week night out with friends, or during those working lunch occasions. Peroni Libera 0.0% delivers a crisp taste, a fine bitterness and a fast and clean finish, with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste!”

Peroni Nastro Azzurro also recently launched its first brand renovation in more than a decade. The renovation saw the launch of a new logo and an innovative bottle design and glassware.

 

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