Perfetti Van Melle has launched a new ‘Mix of Minis’ range; miniature formats across its Fruittella, Mentos and Chupa Chups brands.

The new concept from the company offers 200-piece cases of individually wrapped lines to be sold at 15p each or as part of a ‘4 for 50p’ promotion. Available through the wholesale channel from 18 June, the sweets provide the ideal solution to help retailers add growth back to the category after over 80% of independent retailers said they had removed unwrapped confectionery following the pandemic

Brand manager at Perfetti Van Melle Sarah Elmer said: “Our new ‘Mix of Minis’ range was launched to help retailers reinvigorate Pick & Mix offerings after a tough year for unwrapped confectionery, by offering fantastic value for money in a vibrant, innovative format. We work to continuously provide more ways for shoppers to enjoy our brands that they know and love.”