All Perfetti Van Melle articles
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Product NewsChupa Chups unveils five flavour Flavour Playlist XXL lollipop
Candy fans can enjoy Cola, Cherry, Lemon, Lime, with Strawberry flavours in a single lolly
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Product NewsMentos pouch bags target a younger audience
Perfetti Van Melle is aiming to grow sharing sales with the new format
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Product NewsNew Chupa Chups Slush Pouches launched by Perfetti Van Melle
Chupa Chups Slush Pouches are available in cola and strawberry flavours
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Product NewsPerfetti unveils Mentos Discovery with 14 sweet flavours in one roll
The company claims that it is set to appeal to a younger audience who are hungry to experiment and explore
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Product NewsFruit-tella Simply Strawberry Sharing Bags hit c-stores
The new pack format is expected to attract loyal and new shoppers to the brand
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Product NewsFruit-tella range goes vegan
Fruit-tella’s chews have been reformulated to a fully vegan recipe
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Products In DepthSeven things you need to know about Sugar Confectionery
Right now US YouTubers and NPD are enlivening this trend-driven category
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Product NewsPerfetti launches £1.5m Mentos Pure Fresh Gum campaign
The brand will feature on radio, VOD, YouTube and TikTok
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Product NewsFruittella reveals Curiosities natural jellies
The Antarctic-a and marine life-themed sweets are aimed at 4-12 year olds
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Product NewsPerfetti Van Melle reveals functional Mentos Gum and Smint sweets
The products are set to appeal to consumers who take a more holistic approach to healthcare
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Product NewsPerfetti puts Mentos Pure Fresh Gum in a paper bottle
The firm claims it is the first paper bottle in the confectionery industry
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Product NewsPerfetti Van Melle invests £1m in Halloween campaigns for Fruittella and Chupa Chups
Perfetti Van Melle is investing £1m in Halloween marketing campaigns for two of its leading brands - Fruittella and Chupa Chups
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Products In DepthSeven things you need to know about Halloween
Creep it real this spookfest by taking note of all the latest ghostly goings on
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Product NewsFruittella reveals Halloween Hotel audio campaign
Fruit chew brand Fruittella is gearing up for spooky season
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Products In DepthEight things you need to know about Sugar Confectionery
Track all the trends that can help you hit your customers’ sweet spots
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Product NewsPerfetti boosts Fruittella Summer Fruits packs with blackberry
The confectioner has added a blackberry flavour to Summer Fruits sticks and sharing bags
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Product NewsPVM unveils retailer loyalty scheme with £100,000 giveaway.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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Product NewsPerfetti Van Melle launches new ‘Mix of Minis’ range
The individually wrapped pieces are available in Fruittella, Mentos and Chupa Chups varities.
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Product NewsNew Pure Fresh lines added to Mentos range
Mentos has launched two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll.
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Product NewsSmint aims to revive refreshment category with Fresh creative
The micro mints brand is back on screens this month.