Mondelēz is giving visitors to its NCS stand in Birmingham the chance to try three of its recent innovations.
Cadbury Darkmilk Original, which was launched in a 35g bar format earlier this year, will be one of the products on show. The bar is aimed at consumers looking for a richer cocoa flavour but dislike the taste of traditional dark chocolate.
The other two products on show will be Green & Black’s Truffle and Praline bars.
Commenting on the Green & Black’s impulse range, Susan Nash, communication manager for Mondelēz International, said: “If someone wants a real treat they don’t want to compromise; they want to eat something they’ll really like and these bars are ideal for that.
“And they are perfect for the convenience market. At NCS we’re keen to let retailers taste our products and make them aware of the opportunities to grow their sales.”
You can find Mondelēz on Stand P101.